NESCAFE PROMO in ACCRA

Posted on March 20, 2014

1


I wanted to post this on March 18 when the campaign was launched. Alas I am late just like Blogging Ghana that sent out the notice that follows on the very day, the 18th….

“We are sending you this mail to invite Blogging Ghana to The NESCAFÉ Get Started Tour which begins today on the University of Ghana Campus, Legon.

The NESCAFÉ Get Started Tour is going around Central and West Africa to collect dreams and projects and make one dream come true. The tour will cover cities in Ghana, Togo, Benin, Nigeria, Burkina Faso, Mali and Senegal.

The specially designed social truck lands on Legon today. We hope Blogging Ghana can also help Tweets about the event via the hashtag #GetStartedAfrica or follow us @Nescafeafrica.

Attached is the picture of the Social Truck.

Please visit www.getstartedafrica.com for more

You can learn all about it here.

Darn, it’s only for those between 18 and 28! I don’t qualify..but 66% of Ghanaians do!

I ‘Liked’ Nescafe on Facebook…that was a tough one at Four Villages Inn, Kumasi because Nescafe is not liked at FOUR VILLAGES INN as we only serve ground filtered coffee…and sent them this message:

|”Are u coming to Kumasi, Ghana’s second city, the Garden City of West Africa, 272 km north of Accra? 1.5 million souls and counting!”

and I received this message back:

“Hello Christopher, unfortunately we are not coming to Kumasi for this project for now. But, don’t worry, there are some great projects to happen.”

What gets me about this multinational’s initiative is another worldwide company in everybody’s face, Facebook.com, has officially recognized it. “It has been adopted by Facebook.com as one of 6 global social media campaign worthy of note.” They do stick together….

and it works, one member of the local blogosphere BloggingGhana in announcing the promo is impressed calling the program “amazing”. What is amazing is that f ——- truck mentioned above!

photo (1)

Referring back to the announcement above, I got a kick out of the fact that the campaign was being launched at Legon University campus. If ya didn’t know Legon has been in the news for all the wrong reasons. Lately the administration of the university has gone on a little fund-raising campaign which, hold onto your hat, has involved blocking off access to the university and collecting tolls to enter the premises!

So can’t you just see the Nescafe truck barrelling through the barricades to the university. YEAH NESCAFE! YEAH FACEBOOK!

Anyways, my imagination further carried me off to my own campaign SCRAP SHORT TERM TOURIST VISAS TO GHANA. Gee we’ve got a red truck without a decal/logo on it. A 1991 Toyota truck. I wonder if my son will allow me to put something on the side of his truck to announce Scrap Short Term Tourist Visas to Ghana….only problem is Frank’s truck wouldn’t be able to get to Accra to catch any attention around the Ministry of Foreign Affairs, the Ministry of Tourism, the Ghana Immigration Service and, why not FLAGSTAff HOUSE
FRANK'S TRUCK

Advertisements