CNN-one strategy for promoting Ghana

Posted on November 28, 2014

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Well, again the Ghana Tourism Authority and the Ministry of Tourism are trying to engage CNN to promote Destination Ghana on the world stage. I write again because on a couple of occasions in the past, that is pre-tourism levy, Ghana had tried and failed to contract CNN. I heard tell Ghana wanted a freebie and CNN didn’t bite. Hope Ghana succeeds this time and learn from past efforts that Ghana is going to have to pay for publicity like any other country in the world. Ghana does have money to implement such a strategy, not probably on the scale of Malaysia’s “Endless Possibilities” and “Malaysia truly Asia” promotions, but still enough for a good pitch.

But, at the very time Ghana was performing so well at the World Travel Market in London, something happened at Heathrow Airport! On November 10th, there was a failed attempt by a Ghanaian lady with multiple names and political connections to smuggle 12.5 kg worth of cocaine worth an estimated US$5 m to the UK in her hand luggage no less!

The scandal is raging and it’s big! And the story is intriguing, made for the movies like Ghana’s World Cup fiasco that captured world headlines back in July. It’s hit the BBC site, but, thankfully not the CNN site. Yes, google ‘CNN International’, ‘Ghana’, ‘cocaine’, ‘UK’, ‘smuggling’, and what do you get from the CNN site? Just two stories small stories from 2008 when two British teenagers were nabbed at Kotoka International Airport and imprisoned in Ghana, serving nine months!

While Ghanaians in the UK are disturbed about being tagged or branded as ‘drug carriers‘, Ghanaians in the U.S. have less worry about their image being maligned…again.

But in Ghana, the scandal is greatly affecting people as witnessed by this quote posted by a Ghanaian facebook friend:

<blockquote>”Our image as a country has been tarnished by lots of shameful activities within just a couple of months. From football through politics. Now I don’t know what Ghana stands for as a country…no one should say cocoa…maybe cocaine…sad sad”

AND, A FINAL WORD: FURTHERMORE, THE NEW YORK TIMES HAS NOT PICKED UP THE STORY EITHER. AND THAT’S GREAT IF GHANA DECIDES TO BE REPRESENTED AT THE NEW YORK TIMES TRAVEL SHOW IN JANUARY, 2015.
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Note as well-I was going to add STILL SAFE to the title of this post, but thought it might get the post too much attention!!!Mum’s the word in the blogosphere…..and for you blogger buffs…dilemna here…should I take down the post???

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